FIFA World Cup 2018- The Marketer Handbook

Football is unarguably world’s most followed sport and world cup is the Mahakumbh (the grandest fair with highest religious value) of it. The once in a four-year event is showing the other side of Russia to world media with a high five start for hosts, quite literally. FIFA world cup is not just football, it…

TGIA – The Great Indian Agriculture

Agriculture in India began by 9000 BCE, yes, its that old (yet that old). With that history, India holds one of the largest fertile land pool of the world. India is 4th largest country in terms of water area with over 9.55% in-land water area. Yet, the experience and resources aren’t depicting the picture what it…

Agriculture(in India) and India is like Ramesh-Suresh

“Ramesh and Suresh are legendary (atleast for some) character of famous Indian Television ad for a chocolate company they represents the similarity” Agriculture represents the soul of India, yes it does, not only factually but also emotionally. If they would have been some sort of individuals they would have certainly greeted themselves like the brothers…

You are an agri (Agri ho tum)

Relentless of curiosity from almost 40% of my urbane friends filled with “who Agri is”.. its an endeavor to define that moment when we realize that we are an Agri grad.. well I could only list few of them and my co-professionals would certainly add to the list. To define such undefinable 🙂 i will…

Yay!! I sold a Jet today!!

Sachin (am sure you now know him that he is my colleague) a recent grad from top notch B-school was on the way to buy his first keys. Showroom after Showroom, multiple of test drives, with umpteen no. of expert advises and with google Baba’s blessings he was confused like anything. Since he was a…

IF Coke or Pepsi would have been Agri input product in india…

Ye dil Mange more.. Thanda Matlab coca cola.. Toofani Thanda am sure most of us can easily identify by the tag/punch line that which product it is.. Lets change the scenario, think if those are marketed in Agri-input category in India. Coke- ‘000 employees taking day in day out user meeting calling them in a temple…

My shirt is better than his!!!

Away from hustle bustle of daily life, it was gourmet delight from wife (yeah she does it daily) at the dinner table. As we were near end to our capacity of overloading our stomach, a fine advertisement appeared on our TV screen  – this tooth paste is better than that. Though this may appear just as an…

The WhatsApp Story

    Wow!! Facebook acquired WhatsApp in $19 bn. the news which almost made people jump out of their seats.. Guys who were denied jobs at Facebook has turned into billionaire over a period of mere 4 years. A company who made people go mobile, Nokia sold at $7.2 bn. and a start-up like WhatsApp…

And there’s a Fog again..

As usual it was 9 in the morning, she rubbed her eyes, left the blanket beside and opened the curtains.. “OMG its too early in the morning, let me get a sleep again.” And there came a shout “its 9” … A Mirage or dilemma.. the winter mornings have started playing mind games.. its too…

The Life without Keys

Mr. XXX a college friend of mine, was among-st below average students. He was a typical agri student who often speak English with mix of Marwari and Hindi words and yeah that astonishing Marwari accent. Mr. XXX howsoever got his grads done and somehow got into Post Grads. after 1st year of Post Grads he…